4. Something has to be done about the location
Utah has an amazing fan base. Washington’s following is rabid. This is a great conference with a whole lot of interest with fantastic schools, settings, and histories.
And yet, it all falls so flat when the biggest game of its season is played in front of dozens.
No one’s expecting this to be as insane as the SEC Championship atmosphere, and the Big 12 Championship would have attendance issues if it wasn’t Oklahoma and/or Texas in it. But maybe move it around a bit?
How hard would it be to figure it out on the fly so it makes a wee bit more geographic sense to help out at least one fan base?
For the branding of the league, there needs to be more of a fervor around the game and the moment. The atmosphere has to be stronger.