It might not be the biggest game of the weekend, or the game with the most College Football Playoff implications, but it is Texas and USC.  

The 22nd-ranked Trojans will make their first visit to Austin in 52 years. It’s going to be a thing.

But when you think of Texas vs. USC, you don’t think about the meeting 52 years ago in Texas. You think 2006 in Pasadena, California. You think Vince Young, 4th-and-2…going for the corner, and he’s got it!

The result? Fans are paying an average ticket price of $398 to see a struggling Texas Longhorns team against a young USC Trojans team. It’s nostalgia at its finest.

According to historic data from TicketCity, the 2006 Rose Bowl boasted an average ticket price of $1,303.87 and was the most in-demand ticket in college football history.  Now, almost 13 years later, the epic 2006 Rose Bowl is still driving ticket demand. This weekend’s match-up in Austin between USC and Texas is the most expensive game in the Big 12 Conference this year.  Just this week, a pair of tickets purchased on TicketCity.com sold for $1,569 apiece.

Nov 18, 2017; Morgantown, WV, USA; The Texas Longhorns prepare to take the field before their game against the West Virginia Mountaineers at Milan Puskar Stadium. Mandatory Credit: Ben Queen-USA TODAY Sports

Here’s how Texas v. USC demand looks in comparison to other big games this weekend:

(Data as of Monday, 9/10/2018, Price represents the AVERAGE ticket price to attend the game).

Top 5 Most In-Demand Games This Week

USC at Texas: $322.00 
LSU at Auburn: $208.00 
Ohio State at TCU: $165.00 
Alabama at Ole Miss: $164.00 
Vanderbilt at Notre Dame: $112.00 

For fans looking for last-minute deals, TicketCity is hosting a digital happy hour every Friday in the fall until December 14, from 3 to 5 p.m. CT offering a 10% off site-wide sale.