Craig Thompson Could Do A Lot More To Promote Mountain West

Craig Thompson Could Do A Lot More To Promote Mountain West


Craig Thompson Could Do A Lot More To Promote Mountain West

Craig Thompson Does Little To Promote Mountain West

At Mountain West media days commissioner Thompson hardly stands up for the league

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Mountain West commissioner Craig Thompson spoke for about 45 minutes with the media during the conference’s media days.

There were a lot of topics brought up during the session surrounding the league in addition to just football, but let’s focus on Thompson’s response when asked about what the American Athletic Conference is doing which is promoting their league as the sixth power conference.

Thompson was diplomatic in his response when the question was finally brought up near the end of the media session.

“We are who are and we live where we live and compete,” Thompson said. “We talked about that a lot. I’m not going to denigrate any of my peers in other conferences, how they do their business. Our record on the field has shown the prowess.”

It would be interesting, to say the least, if Thompson brought all these stats, numbers and records between the two conferences and pump his chest a bit on the topic. This would in turn create some buzz for the Mountain West and the AAC about who is better, but that is not Thompson personality.

He basically said we will take care of what we can take care of and not worry about what we can not control. That makes sense but also have some pride and promote your league which Thompson has been commissioner since Day 1.

He does not need to throw the AAC under the bus — gotta admit that would be cool — but do something to highlight the conference. The American literally had everything labeled P6 or Power 6 at their media days, and the American Commissioner, Mike Aresco, said a variation of P6 or Power 6 well over a dozen times in his state of the conference address.

Thompson could have pointed out how recently that Air Force has toppled Navy to win the Commander-in-Chief award, or that San Diego State defeated Houston last year in the Las Vegas Bowl and how they crushed Cincinnati in the Hawaii Bowl by a score of 42-7 the year before that.

Thompson could have mentioned that his league has a better record against the American which is 6-5.

San Diego State head coach Rocky Long clearly thinks the Mountain West is better.

Then we turn to former Temple and current Baylor head coach, Matt Rhule, says the AAC deserves a spot in a New Year’s Six game.

It should be noted that if he really felt that was the case he would still be the head coach at Temple, but he chose to move on and be the coach at Baylor which is in the Big 12, can pay him a lot more money and has an automatic bid to a big time bowl game with a realistic shot at the playoffs.

A lot of times public perception wins out and the American is dominating that area with their P6 initiative which was everywhere during AAC media days, and compare that to Thompson talking to the media via Facebook Live saying the league’s record stands on its own.

There were maybe 50-plus people at times on Facebook watching and also people are not going to do their own work to look up the record of Mountain West vs. American or how the Mountain West has done against Power 5 teams. This league needs to do a better job on promoting itself.

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